To celebrate its official partnership with F1, KitKat® unveils a limited edition of chocolate mini-cars! Small bite-sized treats to be savored in a hurry for the return of Formula 1 this Sunday, March 8.
“A delicious break at full speed“: KitKat® takes to the track with its bite-sized cars
Since 2026, KitKat® is an official Formula 1 partner, and to celebrate this partnership between adrenaline and indulgence, the chocolate bar brand is launching a limited edition of F1 mini cars… in chocolate! Drawing on its legendary slogan “Have a Break, Have a KitKat®“, the brand unveils this new fast-paced break exclusively at Carrefour.
This new confection, molded in a single-seater shape, hides beneath its milk chocolate shell crunchy cereal bits and wafer powder, a nod to the iconic KitKat® recipe! The result is indisputable: this playful creation rockets to the top of the nibble-friendly chart ahead of the season’s first Grand Prix this Sunday, March 8, 2026. And this won’t be our new favorite snack just for watching Formula 1. Because with KitKat®, every break is unlike any other, offering both a chance to share a convivial moment or to take time for oneself.
With this partnership, KitKat® reinvents the break moment: every pause is now a source of adrenaline, style, and indulgence, appealing to both younger generations and long-time fans.
The KitKat® F1 wafer chocolate is available in a pack of six 11 g mini cars exclusively at Carrefour (recommended price: €1.99). In addition to this limited edition, you may have noticed that several KitKat® references have been produced in Formula 1 colors since the start of the year. Plenty of tasty moments to share among racing fans (or not)!
And to bring this partnership to life for fans, KitKat® opted for a comprehensive activation plan, including a contest to win tickets to the Monaco Grand Prix this year, as well as exclusive KitKat® x Formula 1 goodies!
As Julien Fébreau, the official F1 commentator on Canal+, would say so aptly: “Turn up the volume and head to the first corner!“. We’ll be there on Sunday, March 8, for the return of Formula 1 with our KitKat® chocolate mini cars…
