A Small Character Turned Global Icon
At first glance, the Labubu looks like a simple vinyl toy. Created by Hong Kong artist Kasing Lung, this big-eared, mischievous-smiled character first appeared about a decade ago in the world of art collectibles.
But what once sold for a few dozen euros is now one of the most sought-after items in the designer toy market. Some rare models are fetching over €30,000 at auctions — more than the cost of a brand-new car.
As one passionate collector put it:
“Labubu is more than just a toy. It’s a portable piece of art, and every figure tells its own story.”
Why Are These Figurines Worth a Fortune?
Labubu’s meteoric rise in value comes down to several factors: limited production, high international demand, and a collector community willing to pay top prices for rare models.
Kasing Lung works with specialized brands to produce extremely limited series. Some models are made in only a few dozen pieces, distributed exclusively at special events in Asia.
Collectors are drawn to:
- The unique artistic signature – every Labubu has a design that blends cute and strange
- Rarity – many models are never reissued
- Speculative potential – some pieces have doubled or tripled in value within months
The Models Breaking Price Records
Not all Labubu toys are worth a fortune, but some have become holy grails for collectors.
| Model | Release Year | Estimated Value Today |
|---|---|---|
| Labubu “Rainbow” | 2018 | €15,000 – €18,000 |
| Labubu “Halloween Glow” | 2019 | €20,000 – €25,000 |
| Labubu “Galaxy” | 2021 | €28,000 – €32,000 |
Prices depend on the toy’s condition and whether it still has its original packaging — a must for maximum value.
A Market Fueled by Passion… and Speculation
The Labubu phenomenon is part of a broader trend: collectible designer toys and accessible contemporary art. Buyers aren’t just enthusiasts — more and more investors see these art toys as a way to diversify their portfolios.
However, the market is volatile. A model’s value can skyrocket after a media buzz… or drop if the artist changes creative direction.
For newcomers, experts recommend:
- Checking authenticity (counterfeits are common in this market)
- Verifying provenance (history, condition, packaging)
- Buying primarily for passion, as long-term profit is never guaranteed
