From breathtaking landscapes to world-famous rugby, New Zealand has plenty to impress travelers. But when it comes to one very specific local dish, the reactions couldn’t be more mixed.
Some tourists fall in love with it immediately. Others? They can’t finish a single bite.
The Dish That Sparks Heated Opinions
It’s not lamb or pavlova — though those are beloved. The dish in question? Marmite – a dark, salty yeast spread typically enjoyed on toast by many New Zealanders.
Loved by locals, misunderstood by many outsiders.
For first-timers, the taste can be shocking: strong, salty, slightly bitter, with a dense, umami punch. It’s not sweet, not creamy, not like anything most visitors have ever tasted before.
Why Do Kiwis Love It?
Marmite has been a pantry staple in New Zealand for generations. Many locals grow up eating it from a young age — especially for breakfast. It’s often paired with butter on toast and sometimes even used in stews or marinades.
For Kiwis, it’s a taste of childhood, comfort, and home.
Tourist Reactions: A Love-or-Hate Experience
Travel blogs and forums are filled with hilarious first impressions from travelers. Some say it’s “like eating soy sauce mixed with tar,” while others grow to like it after a few tries.
Here’s a quick breakdown:
| Tourist Reaction | Description |
|---|---|
| Love it | “Unique flavor, rich and bold. I bought a jar to take home.” |
| Hate it | “Worst thing I’ve tasted. I couldn’t wash the taste out of my mouth.” |
| Neutral | “Interesting. Not for me, but I get why locals enjoy it.” |
A Warning (and a Tip)
If you’re curious to try it — less is more. Locals often say the biggest mistake tourists make is spreading it like jam or peanut butter. A thin layer is key. Pair it with butter, and you might just understand the hype.
More Than Just a Spread
Beyond toast, Marmite has even made its way into ice cream flavors, dips, and popcorn seasonings in some trendy New Zealand cafés. It’s become part of the country’s culinary identity.
