More than 70% of people consider breakfast the RECIPE the most important meal of the day. Yet, nearly 30% of the French skip it on weekdays. Between a hectic pace, lack of time and new eating habits, breakfast often ends up being skipped (too often). So how can we reintegrate it into our daily lives? Here are some very simple habits to adopt to stop skipping breakfast on weekdays!
And what if, ultimately, the real problem with breakfast was simply… time?
Between what we think and what we do, there are sometimes contradictions. And breakfast wonderfully reflects this paradox! We know that the first meal of the day is very important because it allows you to load up on energy and start the day well. Rich in nutrients and easy to tailor to our preferences, breakfast has everything to appeal to us normally. Yet, more than one in three French people still skip it on weekdays. Why? For lack of time… At innocent, the leader in fresh fruit juices and smoothies in Europe, we made this basic observation: “The morning, it’s not the lack of desire that’s the issue, it’s the time.”
And to tell the truth, we could not agree more with them! Indeed, if you also find that time flies in the morning, you have probably had to rethink your priorities and thus skip breakfast. Between those who must take care of their children, those who take public transport, or those who always wake up at the last moment (like us…), more and more of us are crossing out the first meal of the day. And unlike lunch or dinner, it is more easily “sacrified” because it is not (or less) a socialized moment. Whether with family, roommates, or a partner, we take much less time to gather around the breakfast table during the week than at dinner time, for example. So we can more easily do without it, unfortunately.
And that, innocent noticed and chose to act on to give us back the desire to take a few more minutes in the morning and not skip breakfast anymore.
Make breakfast desirable again with simple, practical, and indulgent solutions
“At innocent, we believe that all it takes is to restore a little flavor to breakfast so that it becomes a moment we no longer skip, even when we’re pressed“, says Fabien Couturier, Chief Executive Officer of innocent France. And facing this observation, the leading brand of fresh fruit juices aims to put fruits and vegetables back at the heart of everyday life in a simple, accessible and above all desirable way. It has even made this its signature: fruits and vegetables passionately!
Skipping breakfast does not mean imposing new rituals but merely taking a few more seconds can be enough to change the course of your day! No need to cook for hours and wake up at dawn. With innocent juices and smoothies rich in nutrients, you can perfectly stock up on vitamins first thing in the morning! A very simple example: rather than making your own orange juice, you can very well choose innocent orange juice (with or without pulp) since it contains ONLY orange. 13 precisely. It’s as if you’d made it at home, but without the hassle (and with less washing up).
As proof that loading up on vitamins can be done simply by twisting off a cap. Mornings have never been so simple and delicious! For those who need a big boost, the indefatigable one (from the innocent plus range) provides a real functional benefit thanks to vitamins added to its recipe. And its blue color is 100% natural! It’s thanks to spirulina, a natural ingredient, which also helps to load up on nutrients and vitamins. Juices, Smoothies and Shots, innocent helps you consume fruits and vegetables throughout the day without you even realizing it. And that, from the morning in just a few seconds! Because in the morning, there should only be orange juice being pressed, not you…
With innocent drinks, we offer ourselves a new fast and accessible ritual to remind us of the importance of breakfast.
P.S. : eat broccoli 🥦
