This summer, HelloFresh decides to spice up its cooking by inviting a guest of choice: Whoogy’s! A first for the brand, which had never before opened its kitchens to an influencer. And honestly, the result makes you want to rush to shop on the platform to receive everything (almost) ready. HelloFresh x Whoogy’s, a ultra-fresh and indulgent collab available all summer long!
But who exactly is Whoogy’s?
If you haven’t met him yet, now is the time to catch up. Whoogy’s, whose real name is Hugo, has been a content creator since 2020 and has carved out a nice space in the food universe with his friendly, generous, accessible, gourmet, and creative cooking. He always offers dishes you want to remake as soon as you see the video! With over 2 million followers and two books already captivating more than 100,000 readers, Whoogy’s is pulling numbers. Not bad for someone who cooks “like a buddy.”
Thus, collaborating with HelloFresh was an opportunity the Belgian influencer could not pass up:
“This collab feels very natural to me! With their chefs, we share the same desire to make cooking easy and joyful, truly flavorful, with those little twists that surprise and make all the difference. We were able to explore more unexpected pairings, while keeping that ultra-accessible and gourmand side,” Whoogy’s about his partnership with HelloFresh.
12 exclusive recipes to discover all summer
The collab runs from May 16 to August 7 with 12 original recipes available exclusively on the HelloFresh site. And beware, the plates are mouth-watering, it will be hard to choose! On the menu: raw vegetables, fresh herbs, bold combinations and homemade sauces that pop. All of it in the Whoogy’s spirit, spontaneous and creative, with the practicality of HelloFresh boxes delivered right to your door with everything you need inside. Perfect for a summer full of indulgence!
Among the standout recipes of the collab, here are the four most “fresh”:
- The maxi-gourmet pearl couscous risotto with a pepper cream and fresh chèvre. Melt-in-the-mouth, fragrant and slightly tangy, it’s the kind of combo you might not have expected but that asserts itself from the first spoonful.
- Duck fillet and honey-roasted nectarines with Sarladaise potatoes. A generous, summery plate, with the sweet-salty touch that always hits the spot.
- The Fresh & Furious bowl with watermelon, crispy quinoa, mint and soy-sesame sauce. The crispy quinoa is truly a first for HelloFresh! Fresh and crunchy, this mix is perfect to surprise you with every bite.
- Pasta with sausage and basil topped with parmesan and creamy zucchini. A comforting classic revisited with the freshness that wakes the dish just right.
But you’ll also find grilled chicken with Provençal tomatoes & bulgur lemony, spicy linguine with harissa-sardines, peppers & lemon pangrattato, a wok of noodles & eggplants with miso and peanuts, pollock with virgin sauce & roasted vegetables with potatoes and lemon, casarecce with burrata & grilled nectarine with tomatoes and a basil vinaigrette, a flank steak lacquered in hoisin sauce with carrot-cucumber salad plus rice and cilantro, or a cucumber gazpacho & stuffed pita with Greek cheese. And which one is Whoogy’s favorite among all of them?
“Hard to choose between my babies, but I would say the crispy-melting pollock with its tartare sauce: with few ingredients and a bit of technique, you can have a gourmet sauce that works every time for both kids and adults. It’s really amazing!”
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And beyond the plate?
HelloFresh pushed the collab to the limit with an ultra-limited edition cap (150 copies) available on the HelloFresh Market. A nod to Whoogy’s universe for fans who want to carry the spirit of the collab into their own style.
In short: if you’re looking for inspiration for your plates this summer, the HelloFresh x Whoogy’s collab is really worth a look. 12 indulgent recipes, 1 creator at the top of his game, and combinations you wouldn’t think to attempt alone in your kitchen. It’s exactly the kind of initiative that makes you want to fire up the stove again, even when it’s 35 degrees.
