After conquering our cupboards with Nutella Biscuits and then melting our taste buds with its glazed jar, Nutella® is back for seconds, or rather for the package. The most iconic spread brand in France (and the world) is tackling the world of cookies this time with a novelty simply called… Nutella Cookies. And we can already tell you that it smells wonderfully indulgent.
A cookie designed for the “me moments”
No more dry cookies that you nibble at with little confidence! With its innovation, Nutella® bets on a recipe that ticks all the boxes of the ultimate cookie: a delicately crumbly texture, cocoa chips, and a molten Nutella center. In short, if that’s not the crunchy-melt-in-the-mouth combo you were looking for, we don’t know what would convince you.
And conceptually, the brand has hit the mark. Each cookie is individually wrapped to preserve all its freshness and its fudgy center for an optimal tasting every time. A detail that matters because a Nutella Cookie crushed at the bottom of the bag is not for us.
The cuddle-friendly format for all snack times
What’s smart about this newcomer in Nutella’s cookie family is that it has been designed to fit all situations. Nutella Cookies sits within the universe of simple and spontaneous pleasures. Understand this: whether you’re with friends or family seeking a comforting snack after a long day or for the sweet break in the morning, there’s always a place for it.
Even better, its size has been tailored for portability. Its individual format allows it to slide easily into a bag or lunch box and to naturally find its place in on-the-go snacks, for example with a piece of fruit, while preserving the convivial spirit unique to Nutella®. We, for our part, opt for the “cookie + fruit” combination to feel good about it.
Where and when to find Nutella Cookies?
No panic if you still don’t see them on the shelves: the launch is planned for the back-to-school period. This innovation will therefore be available from the start of the school year in supermarkets and hypermarkets, in the form of a 7-cookie bag weighing 196 g, at a suggested retail price of €3.49. An ideal format to get you through the week. Unless you finish the pack in two days, we won’t judge, promise.
A new milestone in Nutella’s cookie adventure
This launch is not a one-off trial. With Nutella Cookies, the brand continues its strategy of innovations and confirms its intention to offer new tasting occasions around its iconic flavor. Nutella® also explains that it wants to strengthen its presence in the world of cookies while staying true to what makes its success: pleasure, indulgence and, above all, sharing.
This new cookie thus joins a growing range of biscuits, alongside the essentials Nutella B-ready, Nutella & Go! and Nutella Biscuits. The Italian brand again proves that it knows how to translate its iconic spread into all possible and unimaginable forms without distorting it. Nutella Cookies will undoubtedly become THE perfect excuse to treat yourself to a snack break starting from the new school year (and not just for the kids).
