If you love Harry Potter, we have several good news for you this holiday season. The first season of the HBO-produced series will be released on December 25, but that’s not all! You will be able to accompany your viewing and year-end meals with sweets drawn from the world of the young wizard.
Crédit photo : Warner Bros.
While it is already possible to taste Butterbeer candies, Picard will launch a Harry Potter collection for the holiday season.
Ice Cream Yule Logs, Chocolate Frogs, and Magic Cauldrons
This collection “inspired by the most iconic elements of the saga”, as Picard states. The centerpiece of the collection is a Hogwarts Express Yule Log, which represents the mythical red train that allows you to reach the wizarding school. In addition to that, Picard will sell frozen chocogrenouilles, famous wizard treats, as well as a “Potions Manual” Yule Log and individual desserts shaped like magical cauldrons.

In total, 20 products will be available in this collection. Less gourmand fans will also be able to procure a tote bag, a cooler, and a kraft bag featuring the saga. This isn’t the first time Warner Bros has partnered with a brand since chocogrenouilles and golden snitches with marshmallows were marketed at the “Comptoir de Mathilde.”
“Behind this launch, there are months of passion, creativity and teamwork to imagine a collection that goes beyond the simple product. A collection designed to create emotion, sharing, and a touch of magic around festive tables. In total, 20 exclusive creations will accompany the season’s highlights, Halloween, Christmas, and Epiphany. This project also embodies what I love about Picard: our ability to surprise, to innovate, and to create emotions around moments of sharing. Because deep down, the holiday magic lies in what brings us together. A huge bravo to all the teams who made this collaboration possible. I can’t wait to see our customers’ reactions and to watch this magic come to life in our stores.”, said Cécile Guillou, CEO of Picard, on her LinkedIn account.
Crédit photo : Cécile Guillou / LinkedIn
Launch on October 23
From October 23, as Halloween approaches, 7 creations will be available for sale at Picard. The second part will be available from November 16 with 9 new creations. In addition, you will be able to obtain a Harry Potter Advent calendar to properly count down to Christmas. Finally, Picard will offer a Harry Potter-themed Epiphany king cake.
The perfect time to stock up on magic during the holidays while indulging!
